Where My Peeps At?
These squishy bunnies are number one in our baskets.
Well peeps, it’s been a good run.
This week, Instacart revealed egg-citing data breaking down the biggest Easter shopping trends determining our favorite seasonal treats. Reese’s Peanut Butter Eggs took gold, Cadbury’s crunchy pastel eggs came in third and Sour Patch Kids (?!) slid into sixth.
But the real shocker? Peeps didn’t even make the top ten. We’re calling fowl.
Love ’em or leave ’em, marshmallow Peeps have been a holiday staple since the 1950s—and they’re not going down without a sugar-coated fight.
Even with their complicated history and cavity-inducing ingredients, Peeps have become a cultural icon with a cult following. Every year, we see brands hopping to collab with the neon bunnies and chicks.
According to Food & Wine, there are creative dioramas, celebrity chef recipes and competitive eating contests. We’ve seen Peeps Icees, Peeps Sweet Marshmallow Creamer and even Peeps MilkBones.
Bottom line: It’s still a Peeps world — we’re just living in it.
If Peeps are still your #1, these picks are for you:
Compartes Chocolate Dipped Easter Peeps
Discover delicious Chocolate Dipped Easter Peeps from Compartés, half-dipped in our signature milk and dark chocolates. The perfect Easter treat!
Betsey Johnson Rhinestone Peeps Small Crossbody Bag
The new Betsey Johnson x Peeps rhinestone bunny crossbody is the sweetest addition to your collection.
The PEEPS Brand goes micro with Polly Pocket with Polly and PEEPS dolls! The iconic PEEPS treat exteriors open to bunny wonderlands with themed details and activities.
This sandal will take you from brunch to dinner and everything in between.Featuring a snazzy toe post bunny ornament and a scented footbed.
PEEPS® Pearlized Bunny Charm Bracelet
Celebrate everything sweet about springtime and Easter with this PEEPS® Pearlized Bunny Charm Bracelet.