The World’s Gone Bananas 🍌

Split decision: we’re in.

We’ve noticed an a-peeling new trend taking hold this summer.

Bananas, the unsung hero of the fruit bowl, are having a moment. Whether slipping into the fashion world, serving as a TikTok trend or even as a sustainable fabric source, this potassium-packed icon has range.

We can loosely track the start of the banana boom to the ‘Art Basel Banana,’ (actually titled Comedian) by artist Maurizio Cattelan at Galerie Perrotin’s booth at Art Basel Miami Beach. Literally a banana taped to a wall, with duct tape. The work of art was purchased by Chinese-born crypto founder Justin Sun for a cool $6.2 million. Last year, he ate it.

Cut to summer 2025 and we’re living for the Jacquemus campaign with Jon Gries, aka Gary/Greg from White Lotus. We see Gries on a golf course in banana-printed boxers,