The Algorithm Loves Your Dad
Why Dads are the newest social media sensation.
Dad is having a moment — and not just in your group chat.
On TikTok, #DadContent has racked up millions of views, from balding kings getting hair transplants to Midwestern dads trying iced matcha for the first time. Whether he’s mowing the lawn in white New Balances or fumbling through a GRWM video, the internet is obsessed.
This isn’t just a nostalgia play — it’s a pivot. In a social landscape dominated by polish and performance, dad content feels refreshingly unfiltered. Gen Z is trading in
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