Side Dish, the Labubu Edition

Hello and welcome to Side Dish, our weekly round-up of industry news, hot goss and things you might have missed. Now, let’s get to it...

Louis Vuitton’s new gelato pop-up in Forte dei Marmi is serving couture right outside their boutique on Via G. Carducci. The brand’s first seasonal ice cream shop, the delightful pop-up is set in the center of Forte dei Marmi, just a few steps from the sea and the famous market square. Emerald green tones – an iconic color of the resort – is complemented by the Monogram flowers, an eternal symbol of Vuitton.

Every detail of the pop-up has been carefully designed with an exclusive pattern created specifically for the shop. Wafers take the shape of flowers to decorate the ice creams. Ten classic flavors crafted in collaboration with one of the most beloved local confectioneries, Galliano, a historic gelateria and symbol of Versilia, include Vivienne,