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Shell Yeah! 🐚
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Shell Yeah! 🐚

From shore to chic.

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Late Checkout
May 11, 2025
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Shell Yeah! 🐚
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Shells are having their day in the sun, and no, you don’t need sand between your toes to get in on it.

Pinterest’s 2025 trend forecast dubbed it seawitchery — a dreamy, nostalgic nod to starfish, scallops and The Little Mermaid-era magic. But this isn’t just beach core 2.0. It’s high fashion meets low tide.

Cited as the major fashion moment that started the season’s trend, Marie Claire called out Juju Vera’s Petra Shell Pendant — a massive scallop on a 30-inch chain with dangling teardrops that shimmer just below the breastbone. Based on the number of

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