This Trend is Popping 🍿
This ultimate snack flex is anything but corny.
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Dare we say there’s a new trend popping?
Popcorn is suddenly popping up all over. We’ve got protein popcorn, a carbonara popcorn, the University of Illinois just designed a super popcorn and there’s even a corn-free popcorn. But, this tasty yellow popstar has quietly been making moves from movie theater to the moment.
A popcorn-shaped Louis Vuitton bag doesn’t backorder at four figures because it’s cute. “Pop?” hints at the new corn-inspired clutch from French luxury brand Jacquemus. These accessories are turning movie night nostalgia into a collectible, reinforcing luxury’s ongoing fixation with food meets fashion.
Girl in Blue Studios, known for creative takes on aspirational branding, just shared how she would create a popcorn brand and Food & Wine resurfaced a 1909 recipe for a popcorn sandwich via the Sandwiches of History series. The appeal isn’t flavor so much as what’s old is new again.
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Popcorn is also showing up at coffee counters across the globe, with Starbucks Japan releasing new Caramel Melts drinks that fold caramel popcorn notes into lattes while Oatly recently introduced a popcorn flavored option for baristas.
Popcorn is crossing categories and gaining market share. From luxury accessories to archival recipes to drinks, it’s perfectly suited for brands selling experience as much as product.
Here are some other ways to channel popcorn vibes only:
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Claire Salvo, Popcorn
Salvo’s intimate drawings transform ordinary objects into quiet monuments of human presence. These familiar forms are stripped of utility and recharged with meaning, holding the subtle residue of touch, memory, and time.
Essence Popcorn Bomb Lip Gloss
A popcorn-scented lip gloss from the "Juicy Bomb" line, this new offering features a sweet, buttery, movie-theater-inspired scent, fitting the popular gourmand, snack-inspired beauty trend for a shiny finish.
Bottega Veneta Jack Flat Sandal
Crafted in Italy, these Jack flat sandals from Bottega Veneta evoke the fluffy goodness of popcorn in a high fashion way.
JELLYCAT Amuseable Popcorn Soft Toy
From midnight premieres to indie shorts, he’s always front row with notebook in hand and questions at the ready.
Oscar de la Renta Popcorn Earrings
Need to add a polished touch to your favorite OOTD? Style these pearl cluster earrings by Oscar de la Renta with your favorite LBD to finish a sophisticated style.
Bonjour Fête Popcorn Mini Surprise Ball
Each surprise Ball is packed with delightful treasures, including a gemstone or crystal, vintage-style toy, charm, sweet treat, temporary tattoo, confetti popper, and a touch of good fortune. This charming favor adds excitement and wonder to any Circus-themed party or movie night, making your celebration unforgettable and fun for all ages.
Furbish Studio Popcorn Bag Charm
A little charm goes a long way with this popcorn bag charm from Raleigh’s Furbish Studio. Needlepoint minis that clip onto bags, keyrings, and travel totes in seconds.