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If design’s the destination, Vista Ostuni might be Italy’s most anticipated check-in.
This 14th-century palazzo, set in Puglia’s “White City,” is serving major architectural redemption arc. Once a convent, then a tobacco factory, now a design-lover’s dream, Vista Ostuni is what happens when ancient bones meet modern Mediterranean minimalism.
Picture vaulted ceilings, sun-bleached marble, cloistered courtyards and artisanal woodwork, all set between the Adriatic’s blue shimmer and hills dotted with olive trees. It’s a visual love letter to southern Italy, and a masterclass in modern heritage design.
This one taps into the it trend in boutique hospitality: reviving centuries-old spaces into design sanctuaries. But here, the past isn’t polished away; it’s preserved and elevated.
Original details (cloisters and all) remain, while Belgian landscape designer Erik Dhont brings in bright gardens, olive groves and quiet corners that blur the line between indoors and out.
Inside, the aesthetic hits that perfect sweet spot between heritage and hashtag-worthy.
Because let’s face it: We’re into intentional design. Travelers want stays that are grounded, authentic and true to their roots. And, Vista Ostuni delivers on all fronts. Think of this as a vacation with a side of design-fueled inspiration.
Book here, rates from $1,650.
If a trip to Puglia isn’t in the cards, here’s how to get the look at home:
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