Forget Quiet Luxury, We're Here for ResortCore
Perfect for the light packers out there.
Let’s do the math.
A trendy Goyard tote will set you back about $2,000 and a night at the Hotel du Cap costs about $1,500/night. Which one do you choose?
Travelers have spoken and they're here for the merch – luxe robes, roomy totes and cozy crewnecks – that stick around long after checkout time. This quiet but very apparent trend is a new take on the status symbol, signaling that the person sporting the gear can afford that room and isn’t afraid to flaunt it.
Hospitality brands and designers have taken note, namely within designer collabs like Clare V x The Carlyle, Thomas Lélu x W Hotels and de Gournay x The Peninsula London. And of course, the trend has hit TikTok, with Adam Lovick, CEO of @firstclassjerk, coining the phrase. So go on, pack light and pick up a look or two.
Here's some hotel merch doing it right:
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Il Pellicano’s ISSIMO Tote + Box
Perfect for tucking an Italian Vogue and a Peroni into and heading to the beach.
$100
Aman Monogram Swimsuit
The signature Aman one piece is made in Italy, but you’ll want to take it around the world with you.
$295
Ritz Paris x FRAME Pajamas
Sleep tight in this silky set.
$510
Chez Dede X Le Sirenuse Grand Sac
A handsome bag for your trek up and down Positano’s famous hills.
$552
Beverly Hills Hotel x Shhh Slip Dress
Ohh, it doesn’t get more L.A. than this. Slip it on and feel like a Hollywood starlet.
$250
Hotel du Cap x Sporty & Rich Crew Neck
Athleisure with a “yeah, I’ve stayed there” flair.
$123
Vilebrequin & The Colony Palm Beach Swim Trunks
All the Palm Beach vibes you could ever need.
$310
EDITION Hotels Extra Large Candle
Go big when you go home – take that Edition scent with you.
$390
W Hotels x Thomas Lélu Need Attention Tote Bag
The perfect bag to take around town with the perfect message for once you get back to your hotel.
$35