Celine Is a Pilates Girl

Sweat à la mode.

Pilates has long been the chosen workout of bougie cool girls dressed in the latest perfectly paired Alo sets.

But, your reformer class is about to become even more of a fashion scene — in case you forgot that was the whole point.

Fashion brands are leaning into the athleisure vibe and celebs are embracing sporty merch as a new status symbol. Dior’s Spring 2025 collection featured an “Amazone” aesthetic melding sportswear with couture, Balenciaga rolled out a basketball collection earlier this year and Miu Miu announced its “Gymnasium collection,” drawing inspiration from classic sportswear silhouettes.

Celine, the French luxury fashion house founded in 1945, just hard launched Pilates gear. Yes, the high-end designer is entering the fitness space, with logo-covered yoga blocks and mats, workout ‘fits, calfskin leather equipment and a gym bag that will out-luxe even the fanciest in the Equinox locker room.

The French fashion house joins other friendly — and pricey — competition cosplaying Sporty Spice. Italian label Pucci has already stretched its signature prints into a